Sonish Balan
Media Technology Specialist | Cloud Engineer | AWS Certified Solutions Architect
I design and implement transformative solutions that connect media workflows, cloud infrastructure, and artificial intelligence. With over 15 years of experience in driving digital transformation for global media enterprises. I currently work at Paramount and have previously collaborated with companies such as Avid Technology, NBCUniversal, Disney, and Amazon Studios. I specialize in bridging the gap between traditional media operations and advanced technology.
💼 Professional Journey
📅 15+ Years | 🏢 Currently: Paramount | 🏢 Previously: ⚙️ Avid Technology(Served: Disney • Amazon Studios), NBCUniversal
🎯 Core Expertise
📺 Media Workflow Mastery - Deep specialization in Media Asset Management and post-production workflows, with extensive hands-on experience in the Avid ecosystem including MediaCentral Asset Management, MediaComposer, and custom workflow development.
☁️ Cloud Architecture Excellence - Multi-cloud solutions architect for AWS, Azure, and GCP platforms, designing secure, scalable infrastructures for mission-critical media workloads including editorial systems, archives, and asset management.
🤖 AI Integration Pioneer - Leading the charge in integrating artificial intelligence with media workflows, developing enterprise validation frameworks, intelligent content analysis systems, and RAG solutions that deliver measurable operational efficiency gains.
🔄 Enterprise Migration Specialist - Proven expertise in migrating enterprise MAM systems and modernizing storage architectures while ensuring zero-downtime transitions and operational continuity for global media operations.
💼 Client Impact - "Working directly with Disney and Amazon Studios during my tenure at media technology pioneer Avid, orchestrating complex multi-cloud implementations that transformed their content operations."
🏆 AWS Certified Solutions Architect | Passionate about pushing the boundaries of what's possible when traditional media workflows meet emerging technologies
Projects
AI Storytelling and Image Creation
An AI-powered superhero story generator that brings Minnal Ammu's adventures to life through dynamic narratives and images in a continuously evolving universe. Minnal Ammu is a superhero character I created a few years ago for bedtime stories with my daughter. This project combines advanced language models with image generation capabilities to produce immersive storytelling experiences within a consistent universe.
AI Media Indexing Validation
Tool for validating the quality and structure of metadata generated by AI media indexing services. This validator ensures video summaries meet predefined quality standards by checking against configurable validation rules, including confidence levels, score thresholds, and content requirements. Designed to integrate with media orchestration pipelines to enforce consistency in AI-generated outputs for enterprise media management systems.
AI-Powered Kids Activity Platform
A gamified web application that uses Anthropic's Claude API to generate personalized craft activities for children during summer break. Features a space academy theme with real-time activity timers, parent scoring controls, and session recovery. Built with FastAPI and designed for portability from Raspberry Pi to cloud hosting, combining AI innovation with family engagement to encourage creative learning through hands-on activities
A RAG Assistant
This architecture demonstrates a modern customer service solution that leverages open-source tools and AI models to build a powerful knowledge retrieval system. The knowledge base creation pipeline starts with a Document Repository containing organizational documentation, user guides, and other materials.
AI Agent for Market Analysis
An intelligent agent that analyzes and generates comprehensive reports for stock tickets. This project leverages AI to provide market insights and performance analysis to help investors make informed decisions.